Chapter 1
Introduction 6
About Antoaneta and Dayana 7
Why this ebook 8
What is SEO 9
How exactly does SEO work? 10
Why is it important to know about SEO 11
Chapter 2
The world we live in 11
How has the internet changed our lives? 12
Why You Should Have a Website 13
Chapter 3
Basic steps before SEO 15
What is a domain name 15
What is hosting 16
The anatomy of a modern business website 17
Solid navigation 17
Build Trust 17
Clear Call to Action 17
A Proper Layout 18
Good SEO 18
Fast load time 18
Mobile friendly 18
Chapter 4
The fundamental of SEO for dummies 19
Keyword Research On-Page SEO Checklist 20
On-Page SEO: Short, Descriptive URLs 22
Clean Title Tags 23
On-Page SEO: Meta Descriptions 26
Relevant Content 27
Make Use Of Modifiers in Keywords And Tiles 29
Make Use Of Multimedia 30
Image Alt Descriptions & Tags 31
User Reviews 33
Chapter 5
Back links 34
Giving and Earning Backlinks 35
Chapter 6
Local SEO 36
Local Directories 36
How Does SEO Apply To Varying Platforms? 39
Google local search 40
Optimising Content for Individuals 40
Search Algorithms, Keywords And Content 42
Why Does Content Matter? 43
Brands Should Provide Content That People Desire 44
Social Listening 45
Competitive Research 46
Never Neglect Mobile 47
Links from Videos 48
Ensure That SEO Becomes A Part of Your Strategy 48
Voice Search Optimization 50
Position Zero 51
How to optimise for voice search 51
How Voice Search Will Impact The Future 52
Create and maintain a Google My Business Page 53
Develop Call Only Campaigns 55
Ensure that contact information is prevalent alongside call extensions and location 56
Your location targeting has to be accurate 56
Chapter 7
The fundamental of SEO for dummies (further) 57
Basic On-Page Optimization Techniques 59
Off-Page Work for SEO 61
SEO: Local Search for Local Businesses 62
Offering your pages to search engines to be optimized 63
Off page SEO check list 64
Everything you need to know for now and going ahead 67
How Are Voice Search And SEO Related? 72
Chapter 8
Content Marketing 75
Update Your Internal Linking Strategy Once a Month 77
Google Search Console And SEO 79
Chapter 9
Reasons why businesses fail at SEO 82
Chapter 10
Video Optimisation 87
Chapter 11
Create a checklist – with everything 89
Install an SEO Plugin 89
Create and implement a robots.txt file to the site 89
Install Google Analytics 90
Install and setup Google Search Console 90
Keyword Research Checklist 90
Content Checklist 90
Technical SEO Checklist 96
Link Building Checklist 98
Chapter 12
How to measure your success 100
How to Measure Success in SEO 100
SEO measurement can be quite a struggle 101
It is important to have patience when it comes to SEO 102
Traffic Gained From Organic Search 104
Keyword Rankings 105
Social Shares 106
Conversion Rate from Organic Search Traffic 107
Backlink Volume 109
Organic Click-Through Rate 113
Conclusion 115
