Initial Consultation Worksheet Form

What are the 5 keywords you would like to rank well for in search:

Which city do you want to rank for?

Tell us the industry and niche that you are in:

Can you give us a brief history of your company?

What are your company's most profitable services/products (in order)?

11%

Please describe your ideal customer:

13%

What are some common traits or attitudes held by your customers (psychographics)?

16%

What top 5 things make you unique or you do better than your competition.

19%

What are the top 5 problems your market faces when buying products and services like
yours?

22%

What are your specific goals for an SEO/Digital Marketing strategy?

25%

Who are your top five competitors (online)?

27%

Can you tell us about any previous or current SEO work?

30%

Can we see any reports? (This helps with cleaning up any bad/spammy links.)

33%

What resources do you have that may be link-worthy? Data? Content? Cash? Product?

36%

Can you tell us about any previous or current PR work?

38%

If you could choose any websites/publications to be featured on what would they be?

41%

Do you notice any service related behaviors that reoccur? Is someone more likely to purchase ‘X’ after they’ve purchased ‘Y’?
YesNo

44%

Where do you get most of your current customers?

47%

What percent of your customer base are repeat customers?

50%

Are you currently running any paid advertising?
YesNo

52%

Company information:
Name

55%

Address

58%

Telephone number

61%

List name

63%

Contact information of decision maker

66%

List date of birth of decision maker (directory submissions – this information is not public):

69%

List opening hours of the business:

72%

Does the company have a marketing email that you give for prospective customers?
YesNo

75%

Please list website login information, ftp login for the website

77%

Could you please give us manager access to Google Analytics, Google Search Console and Google My Business – please use this email dayana@fome.agency
YesNo

80%

‘How to grant access’ guides:
Google Analytics:
Google Search Console:
Google My Business:
Google Ads (AdWords):

83%

Does the company have a blog?
YesNo

86%

Does the company have a YouTube account?
YesNo

88%

Could you please send us 10 images that represent your business (directory submissions)?

91%

Does the company have a Twitter account?
YesNo

94%

Does the company have a Instagram account?
YesNo

97%

Does the company have a Facebook account?
YesNo

100%

Initial Consultation Worksheet Form

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