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How has e-commerce changed the way marketing is carried out?

Since numerous businesses began adopting e-commerce, there has been a significant change in the way retail marketing is carried out. Ever since businesses started embracing e-commerce, retail marketing has never been the same! The internet has not only

Why is SEO a worthwhile long-term investment

In the digital world of today, having a safe, secure and well-designed website is more or less a requirement for running a business. Gone are the days of simplistic, one-page sites containing a couple of “About us” sentences,

13 Must have online tools for small businesses

Starting or running a small business can be quite a lot of work, having to deal with processes, advertising, communicating with clients and still running a business. Thankfully there are some online tools that can help make running

What is E-commerce? E-commerce Explained

E-commerce is referred to as the activity of engaging in business transactions over the internet. It is the buying and selling of services and products on the internet via a website. An e-commerce website, also referred to as

New technologies: from emerging to everyday

New technology is emerging everywhere around us. We live in a time when phrases like Augmented Reality, Virtual Reality and Artificial intelligence have already made their way out of science fiction media and into our day-to-day dictionaries. Most

How to tell that you need a new website

Have you ever looked at your website and wondered – “Is this website good enough for what I need? Will it help me achieve my business goals?” In our day and age, every business owner is fully aware

What is Digital Marketing?

For those of us immersed in the digital world, digital marketing is like a second skin. We know full well how powerful it is, and we know just how to leverage its potential to produce results. Results which

How Artificial Intelligence is set to affect marketing

More than half of marketers are already using artificial intelligence (AI) in some way or another, with a further 27 per cent planning to in the next two years. That’s according to a recent survey by Salesforce that

4 Marketing Trends You Need To Get On board With For 2019

With 2019 just around the corner, it’s time to start planning your marketing strategy for the year ahead. As new technologies and trends changing the business landscape, 2019 looks set to be a year of real change for

Is your site being affected by the Google Speed Update?

A small number of SMEs could be affected by the latest change to Google’s algorithm, after it rolled out its Speed Update to all users. It is not something that everyone needs to worry about, as it will

Why all brands should use emojis in their marketing 🧐

Emojis are taking over. Indeed, they have been for some time. It was back in 2015 that the Oxford English Dictionary named an emoji (the crying laughing one) its Word of the Year, and you can now buy

Do consumers want to share their data with your company?

In May this year, the General Data Protection Regulation (GDPR) came into force, changing the way that businesses of all sizes handle the personal information they have on clients and consumers. Companies have had to alter their privacy

How to deal with negative online reviews

In this age of social media, receiving a negative review online can potentially be catastrophic for your brand. Word-of-mouth has always been a quick way to spread bad news, but this is even faster with technology, and if

LinkedIn introduces video ads for sponsored content and company pages

In today’s media-rich online landscape, it’s becoming harder and harder for businesses to really stand out with their digital marketing initiatives – a particularly pressing issue for small to medium-sized enterprises (SMEs), which are often reliant on online

Why you need to up your social media marketing game

Multi-channel marketing is key if you want your brand name to be put in front of a wide-reaching audience, but exactly which channels should you be targeting? In today’s digital age there are so many options: TV, radio,

Collaborating with Instagram influencers: What your brand needs to know

Social media influencers have power like nothing else on the internet. Just last week, reality TV star and celebrity influencer Kylie Jenner tweeted to her 24.7 million Twitter followers that she no longer used Snapchat. Such is the

What your small business needs to know about getting ready for GDPR

The introduction of the General Data Protection Regulation (GDPR) on Friday May 25th 2018 is set to be one of the most important events affecting businesses this year. GDPR will change data security and storage rules, giving consumers

4 hot online marketing trends for 2018

Happy New Year! 2018 has arrived and we’re sure you’ve got lots of exciting plans for your business over the next 12 months. As a small business owner, your website is invaluable in letting clients and potential customers

3 marketing lessons from this year’s Christmas ads

The past few weeks have seen many major brands launch their 2017 Christmas advertising campaigns, online, on TV, on the radio and on billboards across the UK. Typically, it’s the John Lewis Christmas ad that attracts the greatest

Marketers: how to avoid fake news in your content strategy

Beyonce will play Nala in a remake of The Lion King, an Asda store in Greater Manchester was forced to ban sales of kiwi fruits to under-25s ahead of a Harry Styles gig and the Duke of Edinburgh

How to combine SEO and PPC in your online marketing strategy

If you’re a new business owner and are trying to work out the best ways to market your brand online, you might have come across a few terms you’re not familiar with if this isn’t your area of

Majority of UK marketers ‘investing in influencer campaigns’

One trend that has attracted a lot of attention from businesses and marketing professionals in recent years is influencer marketing – the use of influential people such as popular figures on social media to strengthen brand recognition or

Digital advertising ‘marketers’ current main focus’

Digital advertising is a major focus for brands at the moment, with spending in this area increasing at its fastest rate for almost ten years during the second quarter of 2017. This is according to the latest edition

Video and email ‘fastest-growing marketing methods’ of past two years

Video advertising and email marketing have been two of the biggest-growing areas of marketing for UK brands over the past two years, according to a new report. Salesforce has released its fourth annual State of Marketing report, which

What makes online content shareable?

If content marketing isn’t already a part of your company’s marketing strategy, it needs to be. Good content can help to attract new customers towards your business and can make people who had never even considered needing your

How to get mums to invest in your brand

Millennial mums are a growing section of the global consumer market. According to research carried out by the Internet Advertising Bureau in 2015, 83 per cent of new mums are millennials, which means that brands need to change

The state of social media in 2017

Social media is definitely here to stay, and by now should be a key part of any marketer’s strategy. However, like the internet as a whole, it is constantly changing, with new features being added – and old

Why online reputation management is crucial for your business

The internet can enhance or damage your reputation, which means it crucial to have a management plan in place. You can spend years working hard to build your business from the ground up and put in thousands of

Are you making mistakes with your web design?

In today’s fast-paced world of business, a responsive and attracted website is something all companies need to ensure they offer. Doing so means they can reach as many prospective customers as possible to showcase their products and tell

What Google Penguin 4.0 means for marketers

The days of crowbarring keywords into your website copy to boost your search engine rankings are long gone, as web users are far more demanding these days. It was a common trick to tenuously use keywords as often

Customer experience mapping is key to your digital strategy

So you’ve decided to put together your digital marketing strategy, but do you know how to use customer experience mapping to improve it? Customer experience mapping, commonly known as cx mapping, is the process of plotting your customer’s

Online marketing trends for success in 2016

Trying to decide on your next online marketing campaign can be tricky. You have the data that shows you who you need to be targeting and how you can reach them, but what do you actually need to

Boost your marketing efforts with Instagram

In recent years, Instagram has developed into a hugely successful social media platform. Since launching in October 2010, it now boasts 400 million active users across 25 countries every month, and sees a staggering 80 million images uploaded

Are you SEO savvy?

Gone are the days when Search Engine Optimisation was all about getting as many keywords into your website as possible. Now, Google’s algorithms are much more complex, evaluating a number of aspects in order to rank your website against

Use mobile to your advantage

Mobile isn’t a new phenomenon, but it is one that many businesses are only recently beginning to get on board with. A surge in the increase of mobile marketing was seen in 2015, when Google changed its algorithm

The importance of good web design

When you start a business, one of the first things you’ll think about is developing your website. If you’re a small company, then one of the main aspects that you’ll consider when choosing a web designer is probably cost.

Why a solid content marketing strategy is key

Content marketing is the new buzzword for marketers, but many of you are probably wondering how to create a solid content marketing strategy. First of all, you need to know what it is that you can achieve from

Make social media marketing work for you

The world is now online, and as such, businesses need to be too. Social media is not only one of the most submerged places where brands can connect with consumers, but it’s also a cheap or even free

SEO vs. Paid Search Marketing

Search engine marketing is a process that involves promoting a website on the search engines with the view of attracting all important traffic to it. A webmaster can generate traffic by using organic search engine optimisation (SEO) or

10 Reasons why social media is important for your business

When you want to be sure that you are able to take your e to the next level, it is extremely important that you embrace social media. We live in a time in which people are finding ways

Why having a mobile friendly website is a must

Google was seeing more search activity on mobile compared to desktop. This was announced by none other than Google’s Senior Vice President of Search, Amit Singhal, earlier last year. According to the latest statistics, consumers spend more than 60%

Working with a Professional and Ethical SEO Company in London

Search engine optimisation has never been a one-man job, no matter what you might see on the internet. That’s why most business owners turn to SEO companies when it’s time to launch a new site or company. Just as

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